"It's all about communications. Inter-communications.
REBOL is a powerful technology that enables computers, servers, PDAs, cell phones, and TVs to talk to each other through a universal language that is simple, flexible, and efficient.
REBOL reaches beyond scripting or programming.
It's for communicating. It shapes a dynamic future for how all e-services will soon work.
REBOL: The Relative Expression-Based Object Language. (Pronounced REB-el - as in 'Rebel Yell')" (REBOL Technologies)